P&L Statement
Revenue Drivers

New Customer Acquisition

Existing Customer Revenue

Revenue Breakdown

Profitability Margins

Spend vs CAC

Spend vs CAC (Scatter)

Cost Structure (% of Revenue)

Cumulative Operating Income (Mar '26 – Dec '26)

Existing Customer Contribution Margin
Margin Total Opex Net Cumulative
Cohort Analysis: Cumulative Revenue Per Customer

Revenue Per User by Cohort

M/0 Retention Curve

M/M-1 Retention Curve

Incremental Opex Per New Customer
Scenario Adjustments
Scenario P&L (Mar '26 – Dec '26)

Cumulative Operating Income: Mgmt vs Scenario